a new trend in music these days

I noticed a new trend in the songs lately. Halo,Breathe Slow and Battlefield. These songs have that one uncommon word that is repeated a lot of times in the chorus. These songs are some of those LSS (last song syndrome) songs that seeps into our subconsciousness little by little and before you know it you are singing the song over and over again and you are learning to like it more each day. It just can't be just any word, it has to be a strong word that a person who would sing it for the first time will find it somewhat weird. For Breathe Slow its compooooo oh oh sure. It's an intereting word describing a real lady. It has to be a word that describes an emotion best. For love is a battlefield. A strong word for a modern time. I think Shakespeare can lend a hand to these creative song writers and give them different options for a strong word for their choruses. I wonder whats the next word that would give me LSS. Could it be a big word like flabbergasted flaaaabbergaaa ah ah ah sted.